One of the top reasons startups fail is surprisingly simple: The value proposition isn’t compelling enough to prompt a customer to buy. Maybe they have too many other competing priorities. Or the existing solutions, while imperfect, are “good enough.” Whatever the reason, the product doesn’t provide enough value to spark customer action and sustain a business. Nailing your value prop—an outline of the benefit you provide to whom, and how you do it uniquely well—can make or break your startup. In this workshop, Michael Skok, Underscore VC Founding Partner, will guide you through a series of frameworks to articulate and validate your value prop to ensure that it’s highly compelling to customers.